Gala Games Partners with the White House for Easter Egg Roll
This spring marks a significant milestone as Gala Games becomes the first cryptocurrency enterprise to partner with the White House for its annual Easter Egg Roll. In April 2025, Gala introduces an innovative approach to the event by launching a user-friendly blockchain-based game designed for everyone. This collaboration not only highlights Gala Games’ progress but also demonstrates the capabilities of GalaChain, the company’s proprietary Layer 1 blockchain, in real-world applications.
A Modern Take on the Easter Egg Hunt
The new game offers a contemporary twist on the familiar Easter egg hunt, available to all attendees via easter.gala.games. Families can engage in a complimentary, straightforward game where they gather virtual eggs to earn unique NFTs created on GalaChain. This version of the egg hunt allows players to discover distinctive NFTs as they navigate through the game. The NFTs are securely stored on GalaChain, granting players ownership and potential future applications within the Gala ecosystem, including platforms like Gala Music and Gala Films. Designed to be free and easy to play, the game aims to make blockchain technology feel accessible and inviting.
Powered by GalaChain
This collaboration leverages GalaChain, the foundational Layer 1 network that underpins all aspects of the Gala ecosystem, encompassing games, music, and film. GalaChain is engineered for speed, affordability, and user-friendliness, providing developers with a straightforward pathway to create. Built on Hyperledger Fabric and reinforced by a decentralized network of Founder’s Nodes, GalaChain ensures transparency and security, while allowing users genuine ownership of their digital assets. By incorporating GalaChain into the Easter Egg Roll, Gala illustrates that this technology can facilitate mainstream, family-oriented experiences on a large scale.
Expanding Gala’s Entertainment Network
This partnership with the White House enhances Gala’s expanding portfolio of prominent collaborations within the entertainment industry. The company has aligned with notable organizations such as DreamWorks Animation, AMC Networks, LG Global, and NBC Universal, broadening its influence from gaming into the realms of music and film. Gala Film specifically utilizes GalaChain to empower artists and reward fans through NFT-driven content ownership, aligning with Gala’s mission to integrate blockchain technology across various sectors.
Highlighting Relationships with Artists
Another significant relationship is Gala’s collaboration with rapper Snoop Dogg. In 2022, Snoop released his album B.O.D.R. (Bacc on Death Row) on Gala Music as an NFT collection. This initiative enabled fans to own tracks and access exclusive rewards ranging from merchandise to private concerts while allowing artists greater control over their creations. This illustrates how Gala fosters closer connections between artists and their audiences through blockchain innovations.
Honoring Tradition While Innovating
The Easter Egg Roll embodies themes of tradition, family, and community, and Gala Games enhances this experience without undermining its essence. The game introduces an interactive element while preserving the event’s foundational spirit. Gala’s emphasis on openness and accessibility reflects its core principles of decentralization and empowering users. This collaboration also underscores Gala’s leadership within the blockchain sector. Established in 2019 by Eric Schiermeyer, a co-founder of Zynga, Gala has evolved into a global entity with over 350 employees and 1.3 million monthly active users, encompassing the realms of Gala Games, Gala Music, and Gala Film, all linked by GalaChain’s dependable framework. The White House partnership signifies a transformative moment, indicating that blockchain can play a meaningful role in culturally significant events.
Looking Toward the Future
By introducing a straightforward digital egg hunt at the Easter Egg Roll alongside the White House, Gala Games has made a historic impact. The game accessible at easter.gala.games exemplifies the potential of technology to enhance tradition rather than replace it. With the backing of GalaChain and partnerships with major entities like DreamWorks and NBCUniversal, as well as artists like Snoop Dogg, Gala is focused on creating substantial, enjoyable, and inclusive real-world experiences. The 2025 Easter Egg Roll may be just the beginning of a larger movement where cryptocurrency seamlessly integrates into significant moments in our lives.
